Britannia approached us with a bold vision.

To go beyond brand messaging and create real-world impact for young women athletes across India.

The ask was simple: build a digital-first campaign and experience that could help discover India’s next women sports stars, and guide them toward a life-changing opportunity through elite-level training at IIS.

We conceptualized and launched HerSpark, a dynamic platform where women aged above 14 years could apply for a 3-year sports scholarship with Inspire Institute of Sport, the home to some of India’s most elite athletes.