In association with Inspire Institute of Sport (IIS)
- campaign
- landing page
How HerSpark is Powering the Dreams of India’s Future Women Athletes.
Britannia approached us with a bold vision. To go beyond brand messaging and create real-world impact for young women athletes across India.
The ask was simple: build a digital-first campaign and experience that could help discover India’s next women sports stars, and guide them toward a life-changing opportunity through elite-level training at IIS.
We conceptualized and launched HerSpark, a dynamic platform where women aged 14 years and above could apply for a 3-year sports scholarship with Inspire Institute of Sport, the home to some of India’s most elite athletes.
- Campaign Duration
- 6 Weeks
- Target Audience
- Female athletes aged 14 years and above
- Web Page Link
- www.her.store/en/herspark
The proof of potential, and the promise of what’s ahead for HerSpark athletes.
- 45s
- Average Engagement
- 39%
- Bounce Rate
- 15%
- Conversion Rate
- 52%
- Registration Completion Rate
Deliverables
Landing Page Design, Language Integration, Responsive Versions
Britannia Marie Gold HerSpark, in proud collaboration with Paralympic Gold Medalist shooter, Avani Lekhara.
A powerful campaign designed to uplift aspiring women athletes across India. HerSpark offered a 3-Year Fully Funded Sports Scholarship in partnership with the Inspire Institute of Sport (IIS), giving girls the opportunity to train like pros under elite coaches — with the spirit and inspiration of Avani Lekhara guiding the way.
From dream to application. A journey made simple.
- Real-time form validation
- 7-Language Integration
- Responsive versions for tablet and phone
- Share prompts to encourage virality
- A clean, intuitive step-by-step form
Website Page Design
Responsive versions
Tablet and Mobile
From Marie Gold to Paralympic Gold.. Sometimes the best investments pay in medals.
